Sr. Media Specialist

US-MA-Boston
6 days ago(1/11/2018 12:12 PM)
Job ID
2018-9414
Category
Communications/Marketing
Type
full time
Grade
23

Overview

Located in Boston and the surrounding communities, Dana-Farber Cancer Institute brings together world renowned clinicians, innovative researchers and dedicated professionals, allies in the common mission of conquering cancer, HIV/AIDS and related diseases. Combining extremely talented people with the best technologies in a genuinely positive environment, we provide compassionate and comprehensive care to patients of all ages; we conduct research that advances treatment; we educate tomorrow's physician/researchers; we reach out to underserved members of our community; and we work with amazing partners, including other Harvard Medical School-affiliated hospitals.

The Sr.Media Specialist is an integral member of the media relations team, which is tasked with working with the news media to build greater public awareness of and support for Dana-Farber’s lifesaving mission, and to promote the Dana-Farber as a top national comprehensive cancer center. The Sr. Media Specialist will view news media broadly, incorporating tradiitonal media outlets as well as online and distribution channels and will understand how to incoporate social media into news disemination.

Responsibilities

Specific responsibilities and functions include but are not limited to:

 

  • Developing and implementing media plans that promote Dana-Farber’s clinical and research expertise and that of its faculty.

 

  • Assisting in the development of communication strategies for internal clients around research milesones, new treatments, trends in patient care, or other relevant issues.

 

 

  • Responding in a time-sensitive manner to reporters’ requests, e.g., expert opinion on published studies, medical information, , etc.

 

 

  • Researching, writing and distributing news releases to publicize journal-based clinical and basic science studies, arranging and overseeing interviews and photo shoots, and contacting reporters and interview subjects to determine if there are any follow-up issues.

 

 

  • Identifying proactive media opportunities to create visibility and showcase expertise of Dana-Farber faculty and enhance awareness and reputation of the Institute.

 

 

  • Developing and managing strong relationships with key local, regional and national reporters, editors, producers and photographers as well as on-line reporters. 

 

 

  • Supporting medical meetings (ASCO, AACR or San Antonio Breast Cancer Symposium) as needed by creating communications plan for participating faculty. Manage additional supporting assets for the meeting (videos, web content, news releases, social media, etc.)

 

  • Assisting in the implementation and oversight of public information campaigns in conjunction with advocacy groups, public and non-profit agencies and organizations.

 

  • Tracking media interactions and coverage in the media database and tracking system. 

Qualifications

 

 

Bachelor’s degree.

 

5 years of high-level proactive media experience, of which a significant portion is in health care communications.

 

Strong writing skills and the ability to write copy, e.g., press releases, backgrounders, etc., that explains complex concepts in a clear, concise manner in accordance with Associated Press style.

 

An aggressive, proactive and service-oriented approach to media relations.

 

Well-honed editorial and proofreading skills.

 

A proven ability to manage multiple projects concurrently and to review and rearrange priorities on short notice.

 



Dana-Farber Cancer Institute is an equal opportunity employer and affirms the right of every qualified applicant to receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, national origin, sexual orientation, genetic information, disability, age, ancestry, military service, protected veteran status, or other groups as protected by law.

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