• VP Marketing

    Location US-MA-Boston
    Job Posted Date 3 weeks ago(11/20/2018 2:22 PM)
    Job ID
    2019-13004
    Category
    Communications/Marketing
    Type
    full time
    Grade
    29
  • Overview

    The Vice President of Marketing will be a key part of Dana-Farber’s commitment to growth. Reporting to the SVP/Chief Communications Officer, the VP of Marketing will be responsible for the strategic direction and day-to-day operations of the Institute’s growing marketing function, developing programs that drive short-term and long-term brand impact and clinical volume.

    Responsibilities

    He/she will create a comprehensive marketing plan for the organization and will implement best-in-class integrated marketing programs. This marketing executive will target consumer, primary care and specialist physician segments to successfully position Dana-Farber and its partners as the leading cancer care provider in its markets, and to build visibility nationally and internationally.  The VP of Marketing will also oversee the Institute’s many branding initiatives.

     

    The Vice President of Marketing will build a strong relationship with the Dana-Farber leadership team, as well as business and clinical leaders.  This leader will work closely with the Institute’s planning and network development function, and its fundraising department, as well as counterparts at partner and affiliated hospitals and health systems.  In particular, it is critical for the Vice President to work well with the marketing leadership of Brigham and Women’s Hospital and Boston Children’s Hospital, as clinical care is provided with them under shared budgets and joint branding. The VP of Marketing will also work closely with Communications Department colleagues who lead the digital, content, media relations and planning and operations teams.

    Qualifications

    The successful candidate will have 15+ years of progressive responsibility and team leadership in marketing, communications, brand management and/or marketing strategy development. S/he should have a proven track record in development and implementation of strategic marketing plans, and experience in influencing others to achieve expected results. This individual will have developed the ability to function in a complex environment, and possess an entrepreneurial drive and passion for the mission of Dana-Farber. The ideal candidate will bring a broad perspective and high degree of flexibility and adaptability to this challenge.

    Knowledge, Skills and Abilities Required

    •  Exceptional communicator: superb writing, speaking and presentations skills. Ability to communicate with board members, senior physicians, executives, staff, partners and constituencies across multiple organizations.
    • Experience developing marketing strategies that created successful engagement with multiple stakeholders and significantly enhanced his or her company’s position in the market. Industry experience could be within a consumer services, healthcare, or not- for-profit.
    • Complete understanding of the process of positioning, building and expanding a brand in an increasingly dynamic and changing environment. 

    • Ability to effectively manage sophisticated professional marketing agencies.
    • Savvy in using data analytics to identify market opportunities, to gain competitive advantage and to track ROI.
    • Ability to successfully integrate marketing efforts across the full gamut of marketing channels (online and offline).
    • Experience developing and driving a marketing strategy across multiple touchpoints and with diverse constituents.
    • Rich experience in market research, customer insights, segmentation strategies and channel exploitation to scale. 

    • Proven success creating innovative, integrated marketing strategies. 

    • Relevant understanding of new media and how to apply it in today’s contemporary business environment. 

    • Track record of success motivating, directing and mentoring a team of dynamic professionals.
    • A strong team builder and player with a collaborative approach
    • Ability to listen and value others’ opinions while constructively providing strategic guidance
    • Strong financial management skills
    • Strong people management and development skills
    • Strong leadership and executive presence that will inspire confidence among internal and external constituents

    Supervisory Responsbilities

    •  Will oversee a team of 12-15 FTEs

     

    Patient Contact

    •  Occasional patient contact to inform marketing programs

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