The Vice President of Marketing will be a key part of Dana-Farber’s commitment to growth. Reporting to the SVP/Chief Communications Officer, the VP of Marketing will be responsible for the strategic direction and day-to-day operations of the Institute’s growing marketing function, developing programs that drive short-term and long-term brand impact and clinical volume.
He/she will create a comprehensive marketing plan for the organization and will implement best-in-class integrated marketing programs. This marketing executive will target consumer, primary care and specialist physician segments to successfully position Dana-Farber and its partners as the leading cancer care provider in its markets, and to build visibility nationally and internationally. The VP of Marketing will also oversee the Institute’s many branding initiatives.
The Vice President of Marketing will build a strong relationship with the Dana-Farber leadership team, as well as business and clinical leaders. This leader will work closely with the Institute’s planning and network development function, and its fundraising department, as well as counterparts at partner and affiliated hospitals and health systems. In particular, it is critical for the Vice President to work well with the marketing leadership of Brigham and Women’s Hospital and Boston Children’s Hospital, as clinical care is provided with them under shared budgets and joint branding. The VP of Marketing will also work closely with Communications Department colleagues who lead the digital, content, media relations and planning and operations teams.
The successful candidate will have 15+ years of progressive responsibility and team leadership in marketing, communications, brand management and/or marketing strategy development. S/he should have a proven track record in development and implementation of strategic marketing plans, and experience in influencing others to achieve expected results. This individual will have developed the ability to function in a complex environment, and possess an entrepreneurial drive and passion for the mission of Dana-Farber. The ideal candidate will bring a broad perspective and high degree of flexibility and adaptability to this challenge.
Knowledge, Skills and Abilities Required