• Digital Marketing Analyst, Digital Marketing

    Location US-MA-Brookline
    Job Posted Date 2 months ago(10/17/2018 7:57 AM)
    Job ID
    2019-12836
    Category
    Development/Fundraising
    Type
    full time
    Grade
    20
  • Overview

    GENERAL SUMMARY: 

    The Digital Marketing Analyst, Digital Marketing is responsible for developing reports and analysis that provide recommendations for optimizing digital marketing performance. This position is also responsible for management of our mobile marketing program, including text-to-give and mobile alerts.

    Embody Dana-Farber’s Core Values: Impact; Excellence; Compassion & Respect; and Discovery every day. Add value to the Dana-Farber community by seeking opportunities to collaborate across the Institute.  Foster an ethical, positive, results-oriented culture founded on open communication. 

    Responsible for assisting the entire Division with reaching financial goals.

     

    Located in Boston and the surrounding communities, Dana-Farber Cancer Institute brings together world renowned clinicians, innovative researchers and dedicated professionals, allies in the common mission of conquering cancer, HIV/AIDS and related diseases. Combining extremely talented people with the best technologies in a genuinely positive environment, we provide compassionate and comprehensive care to patients of all ages; we conduct research that advances treatment; we educate tomorrow's physician/researchers; we reach out to underserved members of our community; and we work with amazing partners, including other Harvard Medical School-affiliated hospitals.

    Responsibilities

    PRIMARY DUTIES AND RESPONSIBILITIES:

    • Manage reporting and analysis of digital fundraising programs. Specifically:
      • Develop website reporting and analysis to support strategic recommendations for optimizations using Google Analytics
      • Create and manage reports utilizing Google Data Studio
      • Produce performance reports for various channels, including email, digital advertising, social media, and multi-channel marketing
      • Manage a portfolio of annual reports and ad hoc reporting projects
      • Support digital advertising by providing reports for campaign monitoring and optimizations
    • Monitor Google Analytics reports for outages and gaps in data collection and adopt new reporting tools and develop improved reporting guidelines and processes.
    • Manage UTM and conversion tracking to ensure marketing campaigns are tracking accurately.
    • Monitor and identify ways to optimize email deliverability, organic search rankings (SEO), and more.
    • Create and execute mobile marketing campaigns, including text-to-give and mobile alerts.
    • Manage special projects, as appropriate.

     

    SUPERVISORY RESPONSIBILITIES:

    Reports to the Associate Director, Digital Marketing. There is no supervisory responsibility for this position. This individual will work with a variety of individuals throughout the Institute, but the position is primarily self-governing.

    Qualifications

    MINIMUM JOB QUALIFICATIONS:

    • 3+ years’ experience developing digital marketing reporting and meaningful analysis for websites, email, social media, mobile, and multi-channel campaigns.
    • Ideally, 1+ years’ experience developing and implementing mobile marketing campaigns.
    • Proficiency in Microsoft Office.
    • Bachelor’s degree or higher.

    KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:

    • Excellent understanding of digital marketing metrics for websites, email, digital advertising, social media, and mobile. Demonstrated ability to extract meaningful analysis from data.
    • Expertise in Google Analytics including goal tracking and Google Data Studio.
    • Excellent organizational skills, detail-oriented, a strong track record of accurate reporting while providing a high quality of service to internal clients.
    • Ability to manage multiple projects simultaneously.
    • Ability to provide meaningful, action-oriented analysis via written reports and oral presentations.
    • Knowledge of Google UTM tracking and Google Tag Manager functionality.
    • Knowledge of social media platforms, tools, metrics, and strategies.
    • Strong written and verbal communication skills.
    • Proficiency in Microsoft Office, particularly Microsoft Excel.
    • Up-to-date with latest tools, trends and strategies for websites, digital advertising, email, and mobile marketing.
    • Familiarity with web and email production.

     

    PATIENT CONTACT:

    No.

     

    WORKING CONDITIONS:

    Workstation in typical office setting. A quiet workspace will be provided. Works on deadline.

     

    DFCI DISCLAIMER:
    The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.  Requirements are subject to possible modification to reasonably accommodate qualified individuals with disabilities.  This document does not create an employment contract, implied or otherwise, other than an “at will” employment relationship.

     

    External and internal applicants, as well as position incumbents who become disabled as defined under the Americans With Disabilities Act, must be able to perform the essential job functions (as listed) either unaided or with the assistance of a reasonable accommodation to be determined by management on a case-by-case basis.

     

    We’re hiring! Learn more about working in the Development & the Jimmy Fund office and view all open positions.

     

    Dana-Farber Cancer Institute is an equal opportunity employer and affirms the right of every qualified applicant to receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, national origin, sexual orientation, genetic information, disability, age, ancestry, military service, protected veteran status, or other groups as protected by law.

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