• Assistant Director, Annual Giving

    Location US-MA-Brookline
    Job Posted Date 2 weeks ago(10/4/2018 3:48 PM)
    Job ID
    2019-12770
    Category
    Development/Fundraising
    Type
    full time
    Grade
    21
  • Overview

    GENERAL SUMMARY: 

    The Assistant Director is a member of Annual Giving’s (AG) robust multi-channel direct marketing program, responsible for raising $6M+ annually. This position oversees President’s Circle leadership appeals, the Annual Giving Sustainer program, direct mail recruitment of Jimmy Fund donors into Annual Giving, and online and social media direct marketing initiatives. This position also manages additional aspects of the Direct Marketing program including the implementation of the Donor Advised Fund/Stock/IRA appeals, the Dana-Farber Report newsletter and Grateful Patient Fundraising.

     

    The Assistant Director also participates in prospect management primarily with Jimmy’s Team members. The position also assists with overall Annual Giving and Development activities as needed.

     

    Embody Dana-Farber’s Core Values: Impact; Excellence; Compassion & Respect; and Discovery every day. Add value to the Dana-Farber community by seeking opportunities to collaborate across the Institute.  Foster an ethical, positive, results-oriented culture founded on open communication. 

     

    Responsible for assisting the entire Division with reaching financial goals.

     

    Located in Boston and the surrounding communities, Dana-Farber Cancer Institute brings together world renowned clinicians, innovative researchers and dedicated professionals, allies in the common mission of conquering cancer, HIV/AIDS and related diseases. Combining extremely talented people with the best technologies in a genuinely positive environment, we provide compassionate and comprehensive care to patients of all ages; we conduct research that advances treatment; we educate tomorrow's physician/researchers; we reach out to underserved members of our community; and we work with amazing partners, including other Harvard Medical School-affiliated hospitals.

    Responsibilities

    PRIMARY DUTIES AND RESPONSIBILITIES:

     

    President’s Circle

     

    • Working with AG staff and direct marketing agency to develop and execute effective direct mail and email strategy for President’s Circle population to build pipeline of leadership donors and retain current leadership donors.
    • Oversee mailing population selection, edit appeals, ensure that direct mail packages are reviewed and approved by relevant staff, and that mailing deadlines are met.
    • Track and report on appeal program results.
    • Utilizing mail and email, develop and implement strategy for encouraging DAF, IRA, and gifts of stock.
    • Work with President’s Circle Corporate Leaders (PCCL) staff to develop mailing lists and strategy for direct mail appeals to this population, to be executed by the Annual Giving Direct Marketing Program’s direct mail agency.

    Annual Giving Sustainer Program (Jimmy’s Team)

    • Manage all aspects of the Annual Giving Sustainer program (known as “Jimmy’s Team”) including strategy, review of solicitations in coordination with the DM agency, stewardship, retention of existing members, and reporting.
    • Responsible for setting and achieving goals to increase the number of monthly sustainers to Annual Giving. Monitor average recurring gift amount and manage asks done across all AG channels to optimize number of donors and average amount of recurring gift.
    • Serve as prospect manager for JT members (excluding those pre-assigned to other gift officers).
    • Develop proficiency with Sphere and ClearView database. Report progress on goals & responsibilities to the department. Produce analysis of sustainer program results.
    • Oversee general stewardship and cultivation efforts for Sustainers in Annual Giving as well as collaborating with other Business Units as requested on their stewardship/cultivation efforts – this includes 4 updates/outreaches a year to monthly donors.
    • Develop and manage new Annual Giving Sustainer program initiatives

    Patient Fundraising Program Management

    • Oversee and manage all aspects of the team’s direct patient fundraising initiatives, including new patient acquisition, mail and email appeals, stewardship, cultivation, and prospect management.
    • Work with Assistant Vice President and Director of Annual Giving to manage Division-wide initiatives and report out on activity.
    • Manage emails and informational mailings to new patients and coordinate efforts to move patients into Dana-Farber direct marketing stream.
    • Coordinate Development Information Services efforts for Grateful Patient Fundraising, including reporting and flow and updating of patient data.
    • Ensure initiatives are coordinated throughout the Division of Development and communication is shared within the Dana-Farber community.
    • Review and analyze new patient data and fundraising results on an ongoing basis.
    • Coordinate activities with other Business and Service Units; work closely with Development Information Services on list and data requests.

    Tax Advantage Ways to Give

    • Design and execute bi-annual mailings and emails promoting Donor Advised Fund (DAF) gifts, as well as gifts of Stock and gifts made through IRA distributions.
    • Participating in DAF/Stock/IRA divisional planning group.

    Web

     

    • Execute general and President’s Circle annual giving mailings, working with AG’s direct marketing agency, Development Communications and Development IS.
    • Participate in online giving initiatives—development of social media posts, text to give, and website interstitials, including Facebook fundraising.
    • Run and distribute web reports for all of Annual Giving. Report progress on goals & responsibilities to the department.  Produce analysis of email, web, and online program results.

    General Direct Marketing Activity

     

    • As needed, consult with and advise other Development Business Units and serve as a liaison between them and AG’s direct marketing agency.
    • Coordinate and manage the Dana-Farber Report Newsletter.  Work with direct mail vendor to determine stories and content.
    • Work with Communications, Event Staff, Radio Telethon Staff, and other sources to identify patients whose stories can be featured in Direct Marketing packages including the Dana-Farber Report and monthly donor statements.

    Prospect Management

     

    • Focusing on $250-$499 Donor Advised Fund and Jimmy’s Team prospects, manage approximately 200 prospects for personal cultivation, solicitation, and stewardship.  
    • Prepare and submit proposals for support and track results in ClearView.
    • Meet with approximately 5 prospects per month (55 donor visits per year).
    • Generate list for donor visit requests, produce mailings, and conduct visits, calls, and e-mails.
    • Schedule donor visits.  Coordinate with research department to provide donor profile information as needed.  Compile information packets and marketing materials for donor visits based on donor research data.  Draft donor correspondence and proposals.
    • Participate in visits, asks, and stewardship of Annual Giving donors

    Supervise Staff

    Manage Development Assistant, Annual Giving (20%).

     

    Other Tasks

    • Responsible for assisting the entire department, including other business units, in reaching goals.
    • Assist with other special projects as requested.

     

    SUPERVISORY RESPONSIBILITIES:

    Reports to Director, Annual Giving. Supervision of Development Assistant (20%).  May supervise interns/temporary staff.  Independent decision-making on day-to-day tasks and good judgment is required for dealing with Institute donors, trustees, vendors, senior staff, and confidential information.

    Qualifications

    MINIMUM JOB QUALIFICATIONS:

    Bachelor’s degree required plus 5-7 years of Development or equivalent experience.

     

    KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:

    Excellent analytical and communication skills (both written and verbal) are necessary. Superior organizational skills, ability to prioritize, and manage multiple projects also required. Directed and self-starting, positive attitude; ability to work independently as well as part of a team. Strong computer skills, familiarity with development databases and competency in Microsoft Office Suite products is necessary. Analytical and reporting capabilities are required. Excellent problem solving and reasoning skills. Ability to work in a fast-paced environment and meet strict deadlines and bottom line goals. Strong attention to detail.  Ability to work with a variety of constituencies, including donors, volunteers, and DFCI faculty and staff.  Demonstrated ability to meet fundraising goals and deadlines. Experience in annual fund and with donor solicitation and prospect management a plus.  High degree of confidentiality and discretion must always be exercised.

     

    PATIENT CONTACT:

    No.

     

    WORKING CONDITIONS:

    Workstation located in typical office setting. Some weekend and evening overtime is required during peak times. Willingness to travel primarily within MA.

     

    DFCI DISCLAIMER:
    The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.  Requirements are subject to possible modification to reasonably accommodate qualified individuals with disabilities.  This document does not create an employment contract, implied or otherwise, other than an “at will” employment relationship.

     

    External and internal applicants, as well as position incumbents who become disabled as defined under the Americans With Disabilities Act, must be able to perform the essential job functions (as listed) either unaided or with the assistance of a reasonable accommodation to be determined by management on a case-by-case basis.

     

    We’re hiring! Learn more about working in the Development & the Jimmy Fund office and view all open positions.

     


    Dana-Farber Cancer Institute is an equal opportunity employer and affirms the right of every qualified applicant to receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, national origin, sexual orientation, genetic information, disability, age, ancestry, military service, protected veteran status, or other groups as protected by law.

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